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2019 Conference Schedule

The WED Midwest Conference will be taking place on August 20, 2019 in Kansas City at 28 Event Space. Only the finest speakers and topics have been selected to be at the conference, making your investment in time and money well worthwhile.

The morning will begin with check-in and a light breakfast (along with a cup of scrumptious coffee). Once everyone has found their seats, the morning’s keynote sessions will begin; these will be delivered by nationally recognized and respected speakers: Alan Berg, Rachel Sheerin, and Shane McMurray. Following the morning sessions, an hour break will be provided to enjoy a catered lunch and mingle with other attendees. After lunch, there will be the option of 3 breakout sessions per hour, allowing you to decide what topics would best benefit you and your business. We will all close out the conference together with a final keynote session with Rachel Sheerin.

After a day full of information related to growing your business… it will be time to unwind with a fun cocktail hour. We invite all the attendees to cut loose and mingle while enjoying appetizers and cocktails.

It is a full day, but every minute will be worth it!

Once you have checked-in at the registration table, you can grab a small breakfast bite and a cup of coffee before finding your seat for the opening of the conference.

There’s a link between sales and happiness that will change your life, and we’re starting off the conference exploring it together!

In this interactive, eye-opening keynote, Rachel’s background as a Certified Professional Behavioral Analyst will guide us through a quick-fire training to discover new perspectives about ourselves and everyone around us, including what fuels us and scares us most!

Building on those new skills, you’ll learn how to spot clients you love (and ones you won’t!) and how to sell, negotiate and close deals with ease! Creating new ways of connection, this program will enable you to create deeper, more meaningful (and profitable) relationships with everyone you meet!

As an attendee, you will walk away with:
● A brand-new way of meeting, understanding and helping yourself + others
● Awareness of how and what your behaviors are communicating to the world
● An accurate and easy-to-spot profile of your ideal client
● Knowing the 4 fears that every client has about booking you (and how to calm them)
● A cheat-sheet for selling and closing clients you love that feels natural and gets massive results

Rachel Sheerin

It would be so much easier if they would just pick up the phone and call you, wouldn’t it? But these days that’s not happening very much. Do you know why? Does it really matter why? You’ve always had to adapt to how your prospect’s preferences, not the other way around. In this session, Alan will walk you through the ins and outs of communicating with today’s prospects.

Here’s what you’ll learn:
Why they won’t call you
How to have a real conversation via email or text
How to handle price inquiries
and… time permitting, Alan will share some real email examples – the good, bad and terrible!

Alan Berg

Competitive Advantage is about creating a business where you are not killing yourself day in and day out to make a profit. Its about creating a business that is sustainable today and beyond. It’s about creating a business that supports your lifestyle and what you dreamed it to be.

In this event I will share with you my thoughts on Competitive Advantage. I'll teach you a systematic approach to finding opportunities and help you implement them so that you can start making more profit today.

Shane McMurray / The Wedding Report
12:00pm

Take an hour break to enjoy a delicious lunch buffet between morning and afternoon sessions.

Do you discount or negotiate? – hint: they’re not the same thing. Whether it’s in-season and off-season pricing, special sales or throwing something in to make the deal, there are many ways you can offer incentives… but should you?

Here’s what you’ll learn:
Whether you should offer incentives
How to preserve the value
The difference between price and value.

Alan Berg

The power of a cohesive, striking brand from the logo, to the words you use, to what you're posting on social media - not only making it work for you but differentiating yourself.

Hello Big Idea

Styled shoots have the potential & power to propel your business, brand, vendor relations, style, credibility and creativity to a whole new level! (Talk about a game changer!) If your business is established or new, if you're a florist, planner, photographer or designer--this is for you! We'll take an in-depth look at not only why, but how to envision, cast, create & execute your own styled shoot successfully and with confidence to transform the business you love!

Takeaways:
-Designing and refining a vision that will succeed
-Picking the perfect vendor team (Not everyone's a fit!)
-Details, details, details (And why they'll make or break your shoot!)
-How to maximize your rentals, florals & larger pieces
-Storytelling & social media
-Keys to writing a shareable blog that will make everyone happy

Lacey Rene / Lacey Rene Studios

Much has been taught about the sales process and how to persuade customers to sign on the “bottom line.” The more important lesson that is often lacking, however, is---how to deliver the type of experience your customers expect and demand once they’ve committed to you and your service or product. It is no longer enough for any business to rely solely on the delivery of basic customer service to build a loyal customer base. Customers want and expect an extraordinary "WOW!" experience, as well.

During Ron’s Presentation You’ll Learn:

Why customers will pay more for a product or service from businesses that provide a better experience
Valuable secrets to making emotional connections that produce customer loyalty
Simple steps to differentiating your business from the competition, eliminating the need to compete on price.
Effective ways to measure the experience and verify that your customers are feeling the “WOW!”
How personalizing the client experience leads to increased sales, referrals and profits.
And more.

Ron Ruth

At first glance, the Wedding Report looks like an overwhelming amount of numbers. But, what if you could learn how to read and interpret the numbers to help you better understand the purchasing behaviors of the couples in your area? Shane will be sharing a clear view of how you can read, analyze and interpret the Wedding Report to benefit your business.

Shane McMurray

How do you use the initial steps of an inquiry to gain the trust of a potential client? 

Takeaways: The Key Workflows for Business Success

Building & Managing The Inquiry Workflow: Why this is crucial to new relationships and how this is an opportunity to unleash your brand.

Building & Managing The Client Workflow: How to manage client complexity in a customized way while maintaining efficiency how to create the components in order to build a workflow.

How to Implement a Workflow into your business: You will work in small teams to analyze examples, apply your own point of view, and build your own custom workflows.

Hall Services

While you’ve probably heard about the 4 C’s of Diamonds – Cut-Carat-Clarity-Color – you’ve never heard of the 4 C’s for a more engaging website. Well, Alan’s going to fill you in on four things that will help your website work better for you, rather than against you. They’ll sound so simple, you’ll wonder why you’re not already doing them.

Come to this session and learn:
The 4 C’s and how to use them on any site
How to convert more of the traffic you’re already getting
Why you probably have too much on your site

Alan Berg

The Wed Boutique is a platform that implements launch and growth strategy for creative entrepreneurs in the Midwest. If you are a new wedding pro, come join us to explore the Kansas City market, complete with the demographics of our engaged couples, proven marketing and growth strategies, and a road-map to the industry within KC.

Rachael Whitehead / EA Bride

You didn’t start your business so you could be a slave to taking the perfect selfie or to rely on your significant other to take 27 photos of you drinking your coffee! So, let's talk about how personal photography can elevate your brand, tell your authentic story and create authentic connections that convert!

In this session, you will learn:
What visual personal branding is and how to recognize and personalize it for your company.
How personal branding can help up-level the engagement, credibility, and consistency of your business.
Where to use visual personal branding to reach potential clientele.
Why visual branding should be your first business priority so that you can strengthen your identity, attract the right people and improve conversions.

Becca Blake / Becca Blake Photography
4:00pm

Close out our awesome day of education with energy, inspiration, and the hell-yeah, can-do attitude you need to make your happiness and success soar!

In this hilarious, high-energy program, we’ll explore our beliefs around success, why burn out happens, and how you can enjoy your life, own your joy & absolutely love your success. Rooted in the goal of keeping high performers and awesome professionals in our industry, attendees walk away with awareness about burnout, signs to watch for and how to save yourself and others from saying "F*** this S***".

This Program is perfect for:
● Independent Small Business Owners
● Long Time Wedding + Event Professionals
● Anyone interested in living an authentically successful and happy life

Attendees will walk away with:
● A full understanding of what burnout is, how it shows up in our lives and work and why it’s an epidemic in our industry
● The top 3 causes of burnout and what to do to safeguard yourself against them
● How to heal yourself from burnout (or support a loved one who is struggling)
● A new perspective on success and what matters most to them

Rachel Sheerin

Once you have checked-in at the registration table, you can grab a small breakfast bite and a cup of coffee before finding your seat for the opening of the conference.

There’s a link between sales and happiness that will change your life, and we’re starting off the conference exploring it together!

In this interactive, eye-opening keynote, Rachel’s background as a Certified Professional Behavioral Analyst will guide us through a quick-fire training to discover new perspectives about ourselves and everyone around us, including what fuels us and scares us most!

Building on those new skills, you’ll learn how to spot clients you love (and ones you won’t!) and how to sell, negotiate and close deals with ease! Creating new ways of connection, this program will enable you to create deeper, more meaningful (and profitable) relationships with everyone you meet!

As an attendee, you will walk away with:
● A brand-new way of meeting, understanding and helping yourself + others
● Awareness of how and what your behaviors are communicating to the world
● An accurate and easy-to-spot profile of your ideal client
● Knowing the 4 fears that every client has about booking you (and how to calm them)
● A cheat-sheet for selling and closing clients you love that feels natural and gets massive results

Rachel Sheerin

It would be so much easier if they would just pick up the phone and call you, wouldn’t it? But these days that’s not happening very much. Do you know why? Does it really matter why? You’ve always had to adapt to how your prospect’s preferences, not the other way around. In this session, Alan will walk you through the ins and outs of communicating with today’s prospects.

Here’s what you’ll learn:
Why they won’t call you
How to have a real conversation via email or text
How to handle price inquiries
and… time permitting, Alan will share some real email examples – the good, bad and terrible!

Alan Berg

Competitive Advantage is about creating a business where you are not killing yourself day in and day out to make a profit. Its about creating a business that is sustainable today and beyond. It’s about creating a business that supports your lifestyle and what you dreamed it to be.

In this event I will share with you my thoughts on Competitive Advantage. I'll teach you a systematic approach to finding opportunities and help you implement them so that you can start making more profit today.

Shane McMurray / The Wedding Report
12:00pm

Take an hour break to enjoy a delicious lunch buffet between morning and afternoon sessions.

Do you discount or negotiate? – hint: they’re not the same thing. Whether it’s in-season and off-season pricing, special sales or throwing something in to make the deal, there are many ways you can offer incentives… but should you?

Here’s what you’ll learn:
Whether you should offer incentives
How to preserve the value
The difference between price and value.

Alan Berg

Much has been taught about the sales process and how to persuade customers to sign on the “bottom line.” The more important lesson that is often lacking, however, is---how to deliver the type of experience your customers expect and demand once they’ve committed to you and your service or product. It is no longer enough for any business to rely solely on the delivery of basic customer service to build a loyal customer base. Customers want and expect an extraordinary "WOW!" experience, as well.

During Ron’s Presentation You’ll Learn:

Why customers will pay more for a product or service from businesses that provide a better experience
Valuable secrets to making emotional connections that produce customer loyalty
Simple steps to differentiating your business from the competition, eliminating the need to compete on price.
Effective ways to measure the experience and verify that your customers are feeling the “WOW!”
How personalizing the client experience leads to increased sales, referrals and profits.
And more.

Ron Ruth

While you’ve probably heard about the 4 C’s of Diamonds – Cut-Carat-Clarity-Color – you’ve never heard of the 4 C’s for a more engaging website. Well, Alan’s going to fill you in on four things that will help your website work better for you, rather than against you. They’ll sound so simple, you’ll wonder why you’re not already doing them.

Come to this session and learn:
The 4 C’s and how to use them on any site
How to convert more of the traffic you’re already getting
Why you probably have too much on your site

Alan Berg
4:00pm

Close out our awesome day of education with energy, inspiration, and the hell-yeah, can-do attitude you need to make your happiness and success soar!

In this hilarious, high-energy program, we’ll explore our beliefs around success, why burn out happens, and how you can enjoy your life, own your joy & absolutely love your success. Rooted in the goal of keeping high performers and awesome professionals in our industry, attendees walk away with awareness about burnout, signs to watch for and how to save yourself and others from saying "F*** this S***".

This Program is perfect for:
● Independent Small Business Owners
● Long Time Wedding + Event Professionals
● Anyone interested in living an authentically successful and happy life

Attendees will walk away with:
● A full understanding of what burnout is, how it shows up in our lives and work and why it’s an epidemic in our industry
● The top 3 causes of burnout and what to do to safeguard yourself against them
● How to heal yourself from burnout (or support a loved one who is struggling)
● A new perspective on success and what matters most to them

Rachel Sheerin

Styled shoots have the potential & power to propel your business, brand, vendor relations, style, credibility and creativity to a whole new level! (Talk about a game changer!) If your business is established or new, if you're a florist, planner, photographer or designer--this is for you! We'll take an in-depth look at not only why, but how to envision, cast, create & execute your own styled shoot successfully and with confidence to transform the business you love!

Takeaways:
-Designing and refining a vision that will succeed
-Picking the perfect vendor team (Not everyone's a fit!)
-Details, details, details (And why they'll make or break your shoot!)
-How to maximize your rentals, florals & larger pieces
-Storytelling & social media
-Keys to writing a shareable blog that will make everyone happy

Lacey Rene / Lacey Rene Studios

How do you use the initial steps of an inquiry to gain the trust of a potential client? 

Takeaways: The Key Workflows for Business Success

Building & Managing The Inquiry Workflow: Why this is crucial to new relationships and how this is an opportunity to unleash your brand.

Building & Managing The Client Workflow: How to manage client complexity in a customized way while maintaining efficiency how to create the components in order to build a workflow.

How to Implement a Workflow into your business: You will work in small teams to analyze examples, apply your own point of view, and build your own custom workflows.

Hall Services

You didn’t start your business so you could be a slave to taking the perfect selfie or to rely on your significant other to take 27 photos of you drinking your coffee! So, let's talk about how personal photography can elevate your brand, tell your authentic story and create authentic connections that convert!

In this session, you will learn:
What visual personal branding is and how to recognize and personalize it for your company.
How personal branding can help up-level the engagement, credibility, and consistency of your business.
Where to use visual personal branding to reach potential clientele.
Why visual branding should be your first business priority so that you can strengthen your identity, attract the right people and improve conversions.

Becca Blake / Becca Blake Photography

The power of a cohesive, striking brand from the logo, to the words you use, to what you're posting on social media - not only making it work for you but differentiating yourself.

Hello Big Idea

At first glance, the Wedding Report looks like an overwhelming amount of numbers. But, what if you could learn how to read and interpret the numbers to help you better understand the purchasing behaviors of the couples in your area? Shane will be sharing a clear view of how you can read, analyze and interpret the Wedding Report to benefit your business.

Shane McMurray

The Wed Boutique is a platform that implements launch and growth strategy for creative entrepreneurs in the Midwest. If you are a new wedding pro, come join us to explore the Kansas City market, complete with the demographics of our engaged couples, proven marketing and growth strategies, and a road-map to the industry within KC.

Rachael Whitehead / EA Bride

**NOT INCLUDED WITH ADMISSION TO THE CONFERENCE – THIS IS AN ADD ON EDUCATIONAL PROGRAM**  – Only 10 Spots Available...

Alan Berg / Mastermind Workshop