Shane McMurray

CEO, The Wedding Report

Image from Wedding Report Website


The Wedding Report, Inc. is a research company that tracks and forecasts the number of weddings, spending, and consumer trends for the wedding industry. It contains the only collection of wedding market research of its kind in the world, and provides nationwide as well as local statistics for businesses to use. The Wedding Report was founded in 2005 and has collected over 500,000 survey samples since that time.

Shane McMurray is the Founder of The Wedding Report, Inc. He holds a Bachelor of Science in Information Technology and a Master of Business Administration E-Business. He has 20 plus years’ experience working with information and data. His research has been mentioned in the Wall Street Journal, New York Times, Forbes, and hundreds of other publications, magazines, books, and news articles worldwide. He has provided direct insight to eHarmony, Martha Stewart, Conde Nast, Blue Nile, Swarovski, and many other companies.


  • Shane will be speaking in the morning about how to understand and leverage your competitive advantage. Competitive Advantage is about creating a business where you are not killing yourself day in and day out to make a profit. It’s about creating a business that is sustainable today and beyond. It’s about creating a business that supports your lifestyle and what you dreamed it to be. In this session, he will share with you his thoughts on Competitive Advantage. He’ll teach you a systematic approach to finding opportunities and help you implement them so that you can start making more profit today.
  • Shane will be hosting a smaller breakout session in the afternoon that will help attendees learn how to read the Wedding Report, how to compare the statistics, and how to garner the data it provides to make sound business inferences and strategies.