Events Schedule

The Power of Visual Personal Branding

You didn’t start your business so you could be a slave to taking the perfect selfie or to rely on your significant other to take 27 photos of you drinking your coffee! So, let's talk about how personal photography can elevate your brand, tell your authentic story and create authentic connections that convert!

In this session, you will learn:
What visual personal branding is and how to recognize and personalize it for your company.
How personal branding can help up-level the engagement, credibility, and consistency of your business.
Where to use visual personal branding to reach potential clientele.
Why visual branding should be your first business priority so that you can strengthen your identity, attract the right people and improve conversions.

Events Schedule

How to Work ON Your Business Not IN Your Business: We are talking Workflows!

How do you use the initial steps of an inquiry to gain the trust of a potential client? 

Takeaways: The Key Workflows for Business Success

Building & Managing The Inquiry Workflow: Why this is crucial to new relationships and how this is an opportunity to unleash your brand.

Building & Managing The Client Workflow: How to manage client complexity in a customized way while maintaining efficiency how to create the components in order to build a workflow.

How to Implement a Workflow into your business: You will work in small teams to analyze examples, apply your own point of view, and build your own custom workflows.

Events Schedule

Step Into the World of Styled Shoots

Styled shoots have the potential & power to propel your business, brand, vendor relations, style, credibility and creativity to a whole new level! (Talk about a game changer!) If your business is established or new, if you're a florist, planner, photographer or designer--this is for you! We'll take an in-depth look at not only why, but how to envision, cast, create & execute your own styled shoot successfully and with confidence to transform the business you love!

-Designing and refining a vision that will succeed
-Picking the perfect vendor team (Not everyone's a fit!)
-Details, details, details (And why they'll make or break your shoot!)
-How to maximize your rentals, florals & larger pieces
-Storytelling & social media
-Keys to writing a shareable blog that will make everyone happy