Events Schedule

F this S

Close out our awesome day of education with energy, inspiration, and the hell-yeah, can-do attitude you need to make your happiness and success soar!

In this hilarious, high-energy program, we’ll explore our beliefs around success, why burn out happens, and how you can enjoy your life, own your joy & absolutely love your success. Rooted in the goal of keeping high performers and awesome professionals in our industry, attendees walk away with awareness about burnout, signs to watch for and how to save yourself and others from saying "F*** this S***".

This Program is perfect for:
● Independent Small Business Owners
● Long Time Wedding + Event Professionals
● Anyone interested in living an authentically successful and happy life

Attendees will walk away with:
● A full understanding of what burnout is, how it shows up in our lives and work and why it’s an epidemic in our industry
● The top 3 causes of burnout and what to do to safeguard yourself against them
● How to heal yourself from burnout (or support a loved one who is struggling)
● A new perspective on success and what matters most to them

Events Schedule

10 Ways Your Website is Killing Your Business

While you’ve probably heard about the 4 C’s of Diamonds – Cut-Carat-Clarity-Color – you’ve never heard of the 4 C’s for a more engaging website. Well, Alan’s going to fill you in on four things that will help your website work better for you, rather than against you. They’ll sound so simple, you’ll wonder why you’re not already doing them.

Come to this session and learn:
The 4 C’s and how to use them on any site
How to convert more of the traffic you’re already getting
Why you probably have too much on your site

Events Schedule

How To Speak Fluent ‘WOW!’: The Language Of High-Paying, Loyal, Raving Customers.

Much has been taught about the sales process and how to persuade customers to sign on the “bottom line.” The more important lesson that is often lacking, however, is---how to deliver the type of experience your customers expect and demand once they’ve committed to you and your service or product. It is no longer enough for any business to rely solely on the delivery of basic customer service to build a loyal customer base. Customers want and expect an extraordinary "WOW!" experience, as well.

During Ron’s Presentation You’ll Learn:

Why customers will pay more for a product or service from businesses that provide a better experience
Valuable secrets to making emotional connections that produce customer loyalty
Simple steps to differentiating your business from the competition, eliminating the need to compete on price.
Effective ways to measure the experience and verify that your customers are feeling the “WOW!”
How personalizing the client experience leads to increased sales, referrals and profits.
And more.

Events Schedule

To Discount or Negotiate: Pricing Strategies Decoded!

Do you discount or negotiate? – hint: they’re not the same thing. Whether it’s in-season and off-season pricing, special sales or throwing something in to make the deal, there are many ways you can offer incentives… but should you?

Here’s what you’ll learn:
Whether you should offer incentives
How to preserve the value
The difference between price and value.

Events Schedule


Take an hour break to enjoy a delicious lunch buffet between morning and afternoon sessions.

Events Schedule

How to Leverage Your Competitive Advantage

Competitive Advantage is about creating a business where you are not killing yourself day in and day out to make a profit. Its about creating a business that is sustainable today and beyond. It’s about creating a business that supports your lifestyle and what you dreamed it to be.

In this event I will share with you my thoughts on Competitive Advantage. I'll teach you a systematic approach to finding opportunities and help you implement them so that you can start making more profit today.

Events Schedule

Why Don’t They Call Me? 8 Tips for Converting Digital Inquiries Into Sales

It would be so much easier if they would just pick up the phone and call you, wouldn’t it? But these days that’s not happening very much. Do you know why? Does it really matter why? You’ve always had to adapt to how your prospect’s preferences, not the other way around. In this session, Alan will walk you through the ins and outs of communicating with today’s prospects.

Here’s what you’ll learn:
Why they won’t call you
How to have a real conversation via email or text
How to handle price inquiries
and… time permitting, Alan will share some real email examples – the good, bad and terrible!

Events Schedule

Sell More, Be Happy

There’s a link between sales and happiness that will change your life, and we’re starting off the conference exploring it together!

In this interactive, eye-opening keynote, Rachel’s background as a Certified Professional Behavioral Analyst will guide us through a quick-fire training to discover new perspectives about ourselves and everyone around us, including what fuels us and scares us most!

Building on those new skills, you’ll learn how to spot clients you love (and ones you won’t!) and how to sell, negotiate and close deals with ease! Creating new ways of connection, this program will enable you to create deeper, more meaningful (and profitable) relationships with everyone you meet!

As an attendee, you will walk away with:
● A brand-new way of meeting, understanding and helping yourself + others
● Awareness of how and what your behaviors are communicating to the world
● An accurate and easy-to-spot profile of your ideal client
● Knowing the 4 fears that every client has about booking you (and how to calm them)
● A cheat-sheet for selling and closing clients you love that feels natural and gets massive results

Events Schedule

Registration & Breakfast

Once you have checked-in at the registration table, you can grab a small breakfast bite and a cup of coffee before finding your seat for the opening of the conference.